An easy way to integrate external and internal communications

I had the pleasure of attending last week's big 2006 Ragan Communications Speechwriter's Conference in Washington, D.C. One of the highlights was an overview of UPS' speaker's program, the most thoughtful, strategic, comprehensive and disciplined executive communications program on the planet.

During the presentation by Steve Soltis I was reminded of a simple tactic that can help organizations better integrate their external and internal communications: getting your executives to practice their external speeches on employeee audiences. The speaker gets to deliver his or her speech before a live audience that probably has some interesting and challenging questions, and the audience gets to hear about the company's position on an important issue or theme.

A great idea, but who else actually does it?

Comments

[regina]

that is a great idea!