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Its all about the content, and its ideenntd audience / purpose. I was debating this very issue with a friend yesterday who had family overseas and they created a Blog so people could track them on the journey. Yet here I have a Blog for recording and sharing information uncovered when assisting / consulting to organisations in my field of expertise.In this blog the reader will not have to wade through postings about hobbies, family and friends to find what they are looking for. Nor do I want my family and friends wading through postings about work related topics on my personal blog or facebook account when attempting to organise social activities.LinkedIn is more business and networking, Twitter and Yammer are public/in-house micro blogs that act as a real time notification of whats happening right now, and do a mighty fine job of getting people to improve their writing styles to be more precise, topical and timely.(Note: If your also asking if WordPress was chosen over other Blogging systems for a reason, then the answer is no. We used wordpress only because we know it and feel comfortable with it, but other Blogging tools are just as effective).Hope this helps ..


I loved sociology from the first soc class I took in cleolge. The discipline never appeared to be the path I needed to take for my chosen vocations. That changed when I became an interim pastor 10 years ago. I had an excuse for lifting up sociological perspectives on congregational life and I wasn't going to get fired for it. I've long been a proponent for the relationship between the social sciences and ministry and though there are still many detractors, at least the conversation is growing. Thank you for continuing the conversation.

Ron Shewchuk

Dave: In the end it does boil down to sustainability, and doing things purely for profit is simply not sustainable in this day and age. By sticking to our values we can inject some humanity and accountability into the system.

David: Good times indeed. I don't know how many CEOs I've dealt with who complain about news coverage that's essentially accurate, and are surprised when the reporter doesn't just repeat whatever positive messages that were contained in the news release. But we forge on, and over time I think it is possible to educate executives on how the media works, and how to work with the media.

Jim: One of the most important roles of an internal communicator is to serve as the conscience of the organization, and to speak for people who otherwise wouldn't have a voice. It's easy to feel you're not making an impact, but over time, I think you do.

jim haynes

Gad, what a bullseye shot! Been there. Psychopaths for sure. But we sensitive communications types also seem to harbor the 'do the right thing' compulsion. Just before that 20-year-old sea change to bullshit corp p.c. rationalizing of action via language, a great PR leader posed that we were the "conscience" of the org. Maybe overblown, but helped us keep pitching the "right thing." And the rape by CEO's took off anyway...but I hope we at least slowed down the de-volution of corp honesty.

David Jones

Brilliant post. I couldn't agree more. I've found myself at odds with the big boss on a number of occasions. They usually want to spread some nasty stuff about their competitors to make them look bad, but don't want any of it sticking to them or their company. Or sometimes you have to explain that a reporter who writes something absolutely true about the company that the CEO doesn't like is just doing his job and reporting the truth.

And they look at you like your some sort of idiot for casting doubt on their "strategies." Good times!

Dave Traynor

You've hit on some key points here Ron. I've also sat at the corporate table that we're all so eager to join and the experience was not all it's cracked up to be. I still think there is a need for communicators to understand the executive level and be prepared to demonstrate our value in a way that the other parts of the business can relate to (like effective measurement results). But I agree that there are some fundamental differences between most communicators and other members of the executive suite.

As you mention, however, today's executive requirements are driven by demands that companies deliver shareholder value, which means improved bottom-line performance. Over time, I don't think this emphasis on profit at all costs is sustainable and there will be a redefinition of what corporate responsibility truly means. I hope that the values that communicators hold (as you so clearly spelled out) become much more closely "aligned" with the strategic objectives of business.

I'm looking forward to the next post on this topic.

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