An enlightened advertiser

Advertisers are taking blogs more seriously these days.

I'm delighted to welcome my blog's first and only advertiser, CNW Group, Canada's best known information distribution service. I've used CNW for almost 20 years now and I've watched the company grow from a basic wire service to embrace all the newfangled ways of reaching audiences, including webcasts, conference calls and multimedia news releases.

Now, with a pilot program I'm proud to be associated with, CNW is reaching out to the PR blogging community with a clever ad that educates people about CNW's many services through an entertaining little online game/contest that will give players of Space Invaders a nostagic twinge.

I encourage you to click on the orange square to the right of this post and check it out.