Could it be that in the next few years we'll see a new acronym added to the already crowded "C-suite"?
We've already got CEOs, CIOs, CFOs, COOs, CMOs -- along with a rare number of chief communications officers (I think I've heard of one - remind me if there are more). Unfortunately, we'll probably never see a CECO (chief employee communications officer) but, in this new age in which the "war on talent" is escalating and retaining employees is one of the top business issues, could we see the emergence of a CRRO -- a chief recruitment and retention officer?
The CRRO would be responsible soley for attracting and keeping people. Human resources and employee communications would report to this executive, who would have sweeping powers to crush bureacracy, train leaders to care about their people, create a comfortable workplace, pay fair salaries and nurture a meaningful dialogue with employees.
A boy can dream, can't he?