The Brazen Careerist

I'm always on the lookout for social analysis that helps me understand the values of the new "generation Y" that's coming into the workplace to help fill the gaping hole being left by all the departing baby boomers.

So, I was intrigued with an e-mail pitch about a new book, Brazen Careerist: the New Rules for Success by Penelope Trunk, a columnist at the Boston Globe and Yahoo! Finance. Through the pitch letter I linked to Trunk's Brazen Careerist blog and found a treasure trove of sharp, insightful commentary about the changing values of employees. One recent post is particularly intriguing, about how Generation Y is inherently conservative in how they envision their lives. Here's the nutshell:

1. They love their parents, so they're not rebellious.
2. They operate in teams, unlike the mavericks of earlier generations.
3. They're not complainers, and would rather work together to fix things than whine about them.
4. They're not asking for anything crazy -- just stable jobs that are meaningful and challenging.

Trunk's writing is clear and lively, and I love her observations about today's workplace. I'm going to follow her blog from now on for sure.

I wonder what she'd say about how companies should communicate with Gen Y? I think I might ask.

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