New media channels are indeed gaining traction

Erik Samdahl of the Seattle-based consulting firm, The Institute for Corporate Productivity (i4cp), saw my recent post listing my predictions for 2008 and responded with a thoughtfully targeted blog pitch.

My thanks to Erik for sending along a useful overview of recent research on the adoption of social media into the workplace, which comes in the form of a recent edition of i4cp's newsletter, Trendwatcher: Download trendwatcher_20071102_social_tools1.pdf

The evidence suggests that use of social media inside big organizations is trending upward, but isn't yet ubiquitous. We all kinda know that, but it's handy to have a roundup of statistical evidence to back up our instincts.

The i4cp was formerly known as Human Resource Institute (HRI). Eric tells me his firm "helps companies improve workforce productivity by providing a combination of research, peer communities, tools and technology to corporate executives and HR professionals." Good call on the name change. Human Resource Institute sounds like it might be run by Nurse Ratchet herself! Thanks again Erik!