I joined a handful of other communicators who had the pleasure of dining today with communication measurement icon Angela Sinickas. She was in Vancouver delivering an IABC workshop and, afterwards, a small lunch event in her honour was held at a nice new downtown restaurant, Yew.
Being around Angela is always a pleasure. She's about as smart as they come in the communication field, and she's warm, friendly and funny to boot.
Lots of good conversation but here's a nugget of wisdom for you. If you're considering using social media to support an internal communication goal, how about asking your audience what they think of that first? Angela advises to poll your target group and ask them some simple questions, like: Are you aware of social media (with specific questions about the different kinds)? If you are, do you use the new tools at home? And would you be interested in using them at work? It seems so obvious, but how many communicators plunging into social media are doing it?
Thanks for your wisdom, Angela. Vancouver looks forward to your next visit.