In its continuing effort to change the way humanity operates, Google is poised to start a revolution in employee communications. A CNET story reports that the internet giant is adding a video function to its Google Apps service.
This is big. I think it's a watershed point that could lead to the broad adoption of online video as a powerful new channel for internal communications.
Of course, internal video has been around since the days of VHS tapes, but Google Video for Business might just be the "killer application" that finally makes it easy to produce and distribute video in the workplace. Here's an excerpt from the CNET story:
Wow. And you can sign up for $50 a year.
At this point, there's almost no excuse not to start making more use of video in the workplace. Managers can update their teams with a quick video, recorded right on a webcam at their desk and uploaded effortlessly to Google's secure servers. Employees can train one another by sharing video of what works and what doesn't. Safety reps can send out quick safety updates, shot in the field and quickly posted to everyone who needs to know.
The possibilities are endless. The technology is now here. The internal bureaucracy can be overcome. Let's celebrate the birth of a new era in internal communication.