The latest example of how not to do a corporate blog comes from none other than one of the leading players in social media. In an astoundingly ironic turn, Facebook's CEO has been posting messages on the Facebook blog -- which invites comments but doesn't publish them.
I was totally creeped out by this yesterday. One of my Facebook friends posted a link to Ragan's PR Junkie blog where Michael Sebastian is covering the shit storm that hit Facebook. If you haven't heard about this yet, FB silently changed its terms of use to give itself the perpetual rights to all its users' first born children. Word got out, of course, and the user community was up in arms.
After reading about the controversy, I followed a link to a Mark Zuckerberg post on the official Facebook blog
reassuring us that his company's philosophy is that "people own their information and control who they share it with."
Like all blogs, this one invites readers to comment and has a box at the bottom for that purpose. So I wrote a
comment suggesting that if Facebook really wanted to walk
the talk, it should create a wiki and open up its terms of use to
feedback from its user community. Kind of a cool, Web 2.0 thing to do, I thought.
I clicked on the "Add Comment" button, and my post got swallowed
up. Disappeared. Vaporized, and replaced with a "thanks for your feedback" message and a freshly empty comment box. Wha???
Now, what kind of a social
media company...never mind social media, what kind of a company would have a blog that doesn't publish reader comments?
Moderate them? Fine. But not publish them at all? Unbelievable.
Steaming, I wrote another comment: "You expect me to trust you, and
when I make a comment it gets swallowed up and disappears. That's not
building trust, nor respecting your community." And I watched as it went to the same black hole in the Cloud as the first one.
What a strange, strange approach to communication, don’t you think? A case study in how not to host a corporate blog. And from the king of social media. Wow.
I see today Zuckerberg has issued another blog post, stiffly titled Update on Terms, reporting that FB has retreated to its previous terms of use and warmly inviting users to "get involved in crafting our new terms" by posting questions, comments and requests in a new group called Facebook Bill of Rights and Responsibilities.
"I'm looking forward to reading your input," he concludes. Oh, really?
Rant on, Ron!
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