The way large companies operate is changing. The decline of the hierarchical, militaristic corporation and the rise of the open, flat, customer-driven service organization have serious and profound implications for internal communicators. If we cannot find ways to link our jobs with the newly emerging business paradigms, we could wake up and find ourselves locked out of the system -- a dying race of corporate functionaries, serving only the arcane needs of the executive instead of looking for ways to help the entire company move forward.
As a corporate journalist, you are in a unique position. You live in the eye of the hurricane of change. From where you stand you can see things others can't see. The words you put on paper can help lead your readers out of the chaos and push your organization in positive new directions.
Expand "the words you put on paper" to include a few more channels and some promising new technologies and you have a vision that is more relevant today than it was when it was conceived.
My friends, it's almost 2010.
It's time to sift through the ashes of corporate journalism, find
whatever didn't burn, and rebuild our profession for the new, wired
There are lots of good things being done towards this end. Indeed, there's a little revolution going on out there. I'm on a mission to help communicators join that revolution -- and then lead it in the organizations they serve.