Roger D'Aprix is arguably the most senior, most respected, most knowledgeable person on earth when it comes to employee communication. Today marks the release of his new book, The Credible Company: Communicating with Today’s Skeptical Workforce. Here's an excerpt from the news release:
In The Credible Company, D’Aprix provides a logical and tested
methodology to inform and engage skeptical employees in a time of
turbulent change. His prescription includes a discussion of how
information should be handled, the communication needs of the
workforce, the power of face-to-face communication, the necessity of
openness, why employee research is critical, the impact of the
marketplace and today’s market forces on companies and the need for a
clear, compelling strategy.
Roger kicks it old school, in that he hasn't been blinded by technological trends and in fact is a bit of a curmudgeon when it comes to his opinion of social media. His view of employee communications is built on sound principles and tempered by decades of experience. Congrats on the new book, Roger! I look forward to reading it.
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