We know that a powerful external brand image can engage customers and enhance a company’s reputation. Why not apply the principles of branding to your internal communications?
That’s the premise of my session at the Canadian Communications Congress next month in Toronto.
I think branding employee programs isn’t uncommon. It just doesn’t happen as often as it should.
It’s easy, even natural, to establish one standard for external campaigns and another, lower one, for internal communications. I take care to dress up when I go out or have guests, but I admit that I can go days without shaving if I don’t have any client meetings planned. But why should my wife and kids have to submit to stubbly kisses? And why should your employees have a “brand experience” that’s not as consistent or powerful as the one your organization delivers to its external stakeholders?
I’ve got some examples that I plan to talk about at my session, but I could use some more case studies. Do you know of anyone out there who’s doing exceptional work in branding internal communications programs?