In a recent blog post, techno pundit Robert X. Cringely uses Susan Boyle's stunning performance on Britain's Got Talent (sitting at 37 million views as I'm writing this) to illustrate the power of the Internet to create shared experiences.
"Marshall McLuhan, who seems smarter every day, called it The Global Village. He said communication technology would link us together in ways we couldn’t imagine and those ways would lead to common experiences and shared values. McLuhan didn’t know about the Internet when he wrote that and he sure as Hell didn’t know about Twitter. But his prediction came true.....[And] every time our Global Village comes together in this way, it’s because of a shared delight that makes us feel more alike and less apart. We could all use more of that."
Are today's communicators helping create meaningful shared experiences in the workplace? Or are we too busy shoveling information onto intranets that no one wants to read?
Sadly, the only true shared experience in many big organizations is the frustration of dealing with bureaucracy.
It's time for a change. Time to build the Corporate Village.