For Your Approval

#4 of 8 things you don't know about me

The sauces of summer have arrived!

May 13, 2008

For immediate release

VANCOUVER, BC – Barbecue Champion and cookbook author Rockin’ Ronnie Shewchuk and International Award Winning Hot Sauce maker Denzel Sandberg are proud to announce the launch of their “Ronnie & Denzel’s” line of all-natural barbecue sauces.

The newly formed partnership has produced four lip-smackin’ sauces that pay tribute to the unique barbecue regions of the Southern States and the Caribbean. They are:

•    Kansas City Style, a classic tomato-based sauce with a bit of spice and a nice tang;
•    Southwestern Red, a naturally smoky sauce with the flavours of New Mexico Chiles and spices;
•    Honey Mustard, which is loosely based on the sauces of South Carolina; and
•    Habanero Heat, a truly fiery sauce with flavours reminiscent of the Caribbean islands.

“Denzel is a great cook and it’s been a lot of fun collaborating with him to create this line of classic barbecue sauces,” says Ronnie. “They’re true to tradition at the same time as they reflect our unique styles.” The sauces are all natural and are made in small batches with high quality ingredients that are totally free of chemical preservatives.

Ronnie will be sampling the sauces at three launch events in the Lower Mainland:

North Vancouver: Saturday, May 17 from 10.00 a.m. to 2.00 p.m. at Johnstone’s Barbecues & Parts, 165 Pemberton Ave, North Vancouver, 604-985-0234.

North Vancouver: Saturday, May 31 from 9.00 a.m. to 11.30 a.m. at Westlynn Meats & Seafood, 1199 Lynn Valley Road (in the Lynn Valley Mall), (604) 988-7644.

Langley: Saturday, May 31 from Noon to 3.00 p.m. at Well Seasoned, A Gourmet Food Store, 20771 Langley By-Pass, (604) 530-1518.

Rockin’ Ronnie has authored two cookbooks, Barbecue Secrets and Planking Secrets, and was named one of “America’s greatest grillers” in Food & Wine magazine.  His competition BBQ team the Butt Shredders are two-time Alberta champs and they also won the 2004 Canadian Nationals. Denzel’s hot sauces have won 14 international food awards including the coveted Golden Chile at the 2005 Fiery Foods Challenge in Fort Worth, Texas as well as several 1st place showings in the Scovie Awards held in Albuqueque, New Mexico. To get your fix of Ronnie & Denzel’s new barbecue sauces, visit www.denzelshotsauce.com or see your local grocer.

Contact: Ronnie Shewchuk (604) 351-1999.

#3 of 8 things you don't know about me

#3: I have a nine-inch metal plate in my upper left arm.

On a rainy January morning in 2004 I went on a mountain bike ride with our family dog, Molly, galloping by my side. It was my usual fitness ride along Lynn Creek near my home in North Vancouver.

As usual, for a little middle-aged thrill, I rode into a skateboard bowl located along the trail. Except, this time, someone had ditched a shopping cart in the bottom, which I swerved to avoid. But the side of the bowl was coated in frost. My front tire gave way and I flipped, my body crashing into the sloped edge of the bowl.

When I hit, my humerus (which, I learned, is one of the least funny parts of my body) snapped in two like a dry twig and I rolled to the bottom of the bowl.

So, there I was, lying flat on my back in the rain with my arm bent in a most unnatural position behind me, my dog staring down quizzically from the edge of the bowl, and Cheryl Crow blaring into my earbuds, singing "All I wanna do, is have some fun..."

First thing I did was flip the arm over to the front of my body. Boy, did that hurt. But it eased the pain to straighten out the limb and have it resting on my chest.

No one else was on the path that morning, but luckily I had my cell phone. Unluckily, in my trauma-induced confusion I gave the folks at 911 the wrong address for the skateboard park. An ambulance sped around the North Shore for about half an hour looking for me at other parks in the area. Finally, after some back and forth calls to the dispatcher, I was discovered and eventually my arm was screwed back together.

These days I mostly don't notice the metal plate (I think it's titanium, and it's fastened with about nine screws), and, interestingly, neither do the metal detectors at airports. Which makes me wonder what else they don't catch. I retain a long, loud scar, which makes me feel kind of macho, as if I had a past career in extreme sports.

I still go on that fitness ride, but no more skateboard bowls for me.

#2 of 8 things you don't know about me

#2: I was a teenage parodist.

In the late 1970s I was a student at Carleton University's School of Journalism. For fun, I became part of a group of young writers and editors at the school paper, The Charlatan. Every year we put together an annual special edition of the paper that parodied something. One time it was People magazine (see Pupil magazine, with yours truly on the cover), another it was the local daily paper, and so on. I guess it was our version of the Harvard Lampoon. And what fun it was! We skewered pop culture icons. We stomped on convention. We threw big rocks at big targets. Some of my very best memories come from those days. I'd like to see the odd bit of parody injected into employee publications. Can you imagine putting out a spoof of your own annual report? Actually, when I was at Petro-Canada editing the employee publication, In Brief, which did a lot of reporting on downsizings, some wag did a desktopped parody and called it In Grief. Ha!

#1 of 8 things you don't know about me

What fun. Thanks for the tag, Shel! Here goes...

#1: I have a brother who's also a foodie

My dear brother, Allan, is a Calgary lawyer. We don't look very much alike, but we have many things in common, including a flair for showmanship and a deep love of cooking. I guess we're kind of competitive... although neither of us would admit it. At the same time as I was pursuing a sub-career as a barbecue champion and cookbook author, Allan became a Calgary food celebrity specializing in Italian cooking and hosting obscure food TV shows. My wife Kate calls us Frasier and Niles. Can you guess which one is Frasier?