Richard Edelman’s blog post yesterday is worth a read, and reflects the sentiment of a recent post on this blog. The salient Edelman quotes:
“We’re entering a new era of Mutual Social Responsibility, a virtuous circle in which people consume what they need (not what they want) while companies agree to achieve financial AND societal objectives.”
“...new voices ... must be incorporated into a global governance model based on a stakeholder society. Non-governmental organizations, communities as well as employees and consumers are entitled to a hearing. This is an evolution from the shareholder society which concentrates only on investors and is regulated by government. It calls for an outside in, listening approach by business and government because both of these traditional institutions have lost the mandate to lead unilaterally.”
“It is important that CEO’s use future public speaking opportunities to move from company stewards to private sector statesmen.”
Great thinking from one of PR's great thinkers.
Ron, I swear to God, I saw this on Edelman's blog and thought: "Is Edelman Canadian?"
Posted by: David Murray | May 06, 2009 at 03:24 PM